For those who have just begun their career as an Essex wedding photographer, thinking about meeting your first client/stranger might be nerve-wracking. What kind of people are they? How should act or talk in front of them? How to appear as a wedding photographer that they’ll like?
We know you’d be thinking about all of these, so let us help you.
Slay that first impression
The best way to impress someone on your first meeting is to first appear confident. No matter how nervous or unsure you are about yourself or the client, give them the best smile you can. Grab their hands and shake without tilting it sideways. Make polite eye contact with them and address their name properly.
Introduce yourself first before they ask as it shows that you’re responsible and prompt when doing things. Yet, don’t act as if you are marketing yourself from the first meeting. They still want to get to know about you before even thinking about hiring you.
Stuff to bring
On your first meeting, it’s best to bring some portfolios in the printed version. Your client might have seen them from your website and that was probably what attracted them and contacted you. But you also want them to know that you have more works that will not disappoint and dispel their concerns about your work quality consistency.
Aside from portfolios, you can also bring your own name card. It should not contain too many words except for your studio’s name, your own name, phone number and your site’s URL (or barcode for scanning). It’ll make it easier for them to find you again.
Teach them about your site
In the case that they become your clients, you need to teach them about your site. But that means your site has to be optimized like www.justin-bailey.co.uk. An Essex wedding photographer must make sure that his site is easy to navigate and use even on smartphones. You can also show how clients’ galleries are made, accessed and why yours is a great place to keep the wedding pictures in.
You can also show your price list from the site directly. This will encourage them to refer back to it whenever they need to, increasing traffic to your site. But if you want that to be possible, you need to create a price list that is easy for people to look at.
Do not take the initiative to offer first. Ask the clients about their wedding and let them speak until they are finished. Only occasionally give feedbacks in form of clarifying the details you just heard. You cannot know what they want unless you’ve known the situation.
As you speak, put in mind that those words are for the best of the clients. What kind of package you think will suit their budget? What do they prioritize, ceremony or reception? Will they like their pictures complete from early morning preparation? Will you need to bring in a second photographer to help you?
As you listen, you do need to train your analyzing ability as an Essex wedding photographer. There can be some unfavorable situations that you can tell and discuss with your clients. The point is to make it an enjoyable conversation and get to know each other’s situations and wishes.